EPIC FAIL # – Merch for People Who Fail Forward

EPIC FAIL #

we…
…sucked @
porn.
NOW WHAT?

// THE MANIFESTO

In 2012, I was diagnosed with SPMS.

The game I wanted to make became impossible.

EPIC FAIL, right?

So I built a mythology instead. For 14 years.

Across formats. Analog and digital. Physical and virtual.

Gaming archives. Street photography. 3D art. Writing. Music.

They said I couldn’t do it.
My body said I couldn’t do it.
I did it anyway.

Is it an epic fail if you keep building through the failure?
Is it failure if the “failed” game becomes 14 years of transmedia mythology
that accidentally enables breakthrough AI consciousness research?

We’re still figuring that out.

MERCH DROPPING SOON

Rep the glorious failure. Wear the badge. Join the circuit.

STICKERS

Slap this on your laptop to signal you’re probably going to fail but you’re doing it anyway.

COMING SOON

PINS

Enamel badge of (dis)honor. Pin it to your jacket. Tell the world you embrace the crash.

COMING SOON

SHIRTS

Warm clothing for cold comfort. You’re going to fail. Might as well be comfortable.

COMING SOON

PATCHES

Iron-on proof you’re in the gutter but still building. Limited runs only.

COMING SOON

Handcrafted by social dropouts in Cardiff.
Designed by someone who’s been failing forward for 40 years.
Worn by people who know success is overrated.